OPEN returns to Darling Quarter this May as part of the Vivid Sydney 2013 program. Presented in conjunction with Reportage Festival 2013, Darling Quarter, Wiltshire + Dimas’ aMBUSH Gallery, CANON and Destination NSW, 4 Stories is a free public art exhibition featuring the work of four documentary photographers Jodi Bieber, Tamara Dean, Claire Martin and Raphaela Rosella. The sixteen photographs comprising the exhibition will be displayed on OPEN’s signature cubes and will remain installed in Darling Quarter’s Civic Connector from Thursday 23 May to Saturday 20 June.
4 Stories is a powerful and empathetic exploration of human narratives from across the world, told in the poignant visual language of four award-winning photographers.
After the dazzling success of its Winter 2012 launch, Luminous Nights returns to Darling Quarter from Thursday 23 May for Vivid Sydney 2013. Illuminating the Village Green throughout the eighteen evenings of Vivid, Luminous Nights will make artists and designers of everyvisitor with three inspiring new games playable through the Luminous consoles. The Luminous Support Crew will be on site to assist visitors with the consoles.
Create abstract art with Show Director, become a digital pyrotechnician with Fire Works, curate a unique multimediashow with Light Step, or simply relax at one of Darling Quarter’s premium restaurants and bask in the glittering glow of Luminous, Sydney’s brightest permanent art installation.
Jointly owned by AMP Capital, Brookfield and GPT, the three elegant towers of corporate hub Darling Park entered a multi-staged redevelopment in March 2013. With the buildings’ resident eateries the first to close for rejuvenation, over 9000 employees from major institutions such as Commonwealth Bank of Australia and PriceWaterhouseCoopers faced months of disruption to their working lives. Wiltshire + Dimas’ creative expertise was enlisted to design, develop and produce The Food Project – a pop-up dining precinct located in and around Darling Park’s lobbies that would not only combat the immediate disruptions caused by the redevelopment, but also attract a new and broader customer base to the Darling Park retailers.
Chinta Ria (trading as Chinta Xpress), Food Society, Agape Organic, Sumo Salad, Signature Italiano and Sushia will trade as part of The Food Project until September 2013, at which point Darling Park’s new eatery precincts – Star Dining and Dream Dining – will launch as part of the redevelopment.
WESTFIELD BONDI JUNCTION, CHATSWOOD & SYDNEY
Curated and presented by Wiltshire + Dimas’ aMBUSH Gallery, the Westfield Creative Spaces motivation is two-fold: to lend a dynamism and depth of imagination to the Westfield customers’ shopping experience, and to open opportunities for local Australian artists to access new audiences through commissioned projects. Thus far, Adnate, Michael Bennett, Max Berry, Jumbo and Shannon Crees have featured in the project.
Following its inaugural success in 2012, the Night Owls Kids Film Fest 2013 was produced by Wiltshire + Dimas and presented in collaboration with Melbourne’s Little Big Shots International Film Festival. Night Owls 2013 attracted audiences of over 21,000 people during its two-week run, and featured both new and classic family films, plus short film screenings from the Little Big Shots archives. Grown ups were treated to a new segment called After Hours, which screened cinematic classics on Friday and Saturday nights. The only free kids’ film festival in Australia, Night Owls is part of Wiltshire + Dimas’ Placemaking strategy for Darling Quarter.
The debut public art exhibition of an ongoing partnership between Westfield Sydney and Wiltshire + Dimas’ aMBUSH Gallery, URBAN MYTHS: Tales of Two Cities was a photography exhibition comprising the compelling work of Nicole Reed (Melbourne) and Tristan Stefan-Edouard (Sydney). Launched at the Urban Precinct Westfield Sydney, URBAN MYTHS chronicled the moments and motifs that, through the lenses of two influential contemporary photographers, best described the characters of their respective home cities. From soaring city skylines to the nuances of the cities’ quiet corners, the photographers shed new light on the familiar, and opened doors to scenes otherwise unobserved. URBAN MYTHS was produced by Wiltshire + Dimas and curated by aMBUSH Gallery and was officially launched on with a Live Art event featuring artists ADNATE (Melbourne) and SPRINKLES (Sydney).
Presented by Glasshouse Sydney and Wiltshire + Dimas’ aMBUSH Gallery, Living in a Glass House was a month long activation and public art exhibition comprising the work of fifty contemporary street, graffiti and urban artists from almost all major cities in Australia. Located across the three levels of the Centre, the pop-up exhibition brought the most prominent figures in Australian art together in an ambitious and dynamic display of home-grown talent. All works from the exhibition were featured in an online catalogue with 100% of sales going to the artists themselves – part of Wiltshire + Dimas and aMBUSH Gallery’s CSR. The exhibition launched in early October with a Live Art event featuring Sydney artists Bei Badgirl and Deb. The launch was filmed by SBS World News and Foxtel’s Aurora TV.
Featuring the site-specific work of four of Australia’s most exciting contemporary street artists, OPEN STREET ART was the debut project of a longer-term Placemaking initiative entitled OPEN, driven by the Darling Quarter and Wiltshire + Dimas’ aMBUSH Gallery partnership.
An exciting development in the exploration of street art as the fastest growing art movement of our time, OPEN STREET ART was a free public exhibition staged in the vibrant grounds of Darling Quarter, Sydney’s newest cultural precinct. Comprising the installation of sixteen paintings by internationally renowned artists Anthony Lister (BRIS/NY), Beastman (SYD), Shannon Crees (SYD) and Hiroyasu Tsuri (MELB), the exhibition promoted the importance of public art in our enjoyment of shared space. OPEN STREET ART sought to redefine a somewhat controversial art form by demonstrating how it can enhance, and not interfere with, the ambience of our city. OPEN STREET ART launched in association with Art & About Sydney 2012.
I Love T’s: The Universal Language of T-shirts was the Spring installment of Lane Four, a public art space presented by Wiltshire + Dimas’ aMBUSH Gallery and Ipoh, The Galeries in Sydney’s CBD. Produced by Wiltshire + Dimas and aMBUSH Gallery, I Love T’s was a special collaboration with art director and T-world journal publisher Eddie Zammit. The project featured ten portraits of the most influential T-shirt designers and artists from major cities and labels from around the world, a 5m diameter globe made entirely out of T-shirts, an opening night exclusive with LA’s screen printers Hit+Run, who were brought to Sydney especially for this event, and a major competition prize of 365 T-shirts. I Love T’s was presented with thanks to T-world and T-shirt label contributors including Threadless and Design Graniph.
In an initiative designed to amplify the significance of a collaborative community and the value of shared experience, Wiltshire & Dimas produced Luminous Nights at Darling Quarter, a month long activation that sought to bring energy to a precinct often vacant in Sydney’s winter evenings. Augmented by the atmospheric musical element provided by the internationally celebrated Future Classic DJs, Luminous Nights brought life to Darling Quarter, even after the sun dropped and took its warmth with it. Curated by Wiltshire + Dimas’ aMBUSH Gallery, the free public events ran every Friday in August 2012 and enabled the public to create their own art on the 150 metre LED display via the two interactive consoles.
Community Service Announcements by Jeremyville was the fourth consecutive pop-up art activation at Lane Four, a public art space in the heart of Sydney’s CBD, The Galeries. Produced by Wiltshire + Dimas, co-presented and curated by Wiltshire + Dimas’ aMBUSH Gallery, this was the first time Community Service Announcements (CSAs) had been exhibited in Australia by Sydney born, New York based artist Jeremyville. The artist handpicked 20 works from his 450 CSAs especially for the Lane Four space. This project was originally launched online and via guerilla street art moments throughout New York, and the CSAs have since been exhibited at art galleries, creative conferences and workshops in Berlin, Oslo, Sao Paulo, Buenos Aires and New York. The CSAs explore complex concepts such as self-empowerment, personal growth, love, loss and what it means to be human with touching simplicity. The exhibition continued from May to August 2012.
Luminous at Darling Quarter is the world’s largest permanent interactive light display, and represents an important investment in green digital public art by the Darling Quarter joint stakeholders – Lend Lease, Commonwealth Bank and Sydney Harbour Foreshore Authority. LUMINOUS spans a width of 150 metres and is spread across four stories of the two buildings that are home to Commonwealth Bank’s Sydney headquarters. Two touch screen consoles allow visitors to engage with LUMINOUS, in both single and dual player modes.
Programming for LUMINOUS at Darling Quarter will increasingly feature content created by community groups, as well as commissions by local and international artists. Public interaction, games, and some special public event programming are also planned. Wiltshire + Dimas produced the media launch event, marketing & communications and overall project direction and management, and is engaged to deliver future programming and public events.
QIC, owners and managers of Sydney’s premier shopping centre Castle Towers, approached Wiltshire + Dimas and Wiltshire + Dimas’ aMBUSH Gallery to produce in-centre installations for their Autumn Winter Fashion 2012 campaign. In collaboration with Moth Design, Wiltshire + Dimas produced in-centre display solutions that featured a major installation of umbrellas suspended in one of the atriums and display exhibitions of branded product. The installations were on display in March and April 2012 on Level 3, the high fashion precinct. Wiltshire + Dimas also produced a promotional video as part of Castle Towers’ social media marketing campaign.
[thousand words] was the third public art exhibition at Lane Four, a laneway art project staged in The Galeries, in the heart of the Sydney CBD. Wiltshire + Dimas and Wiltshire + Dimas’ aMBUSH Gallery developed and produced Lane Four on behalf of Ipoh in 2011 as part of their vision to activate public spaces with artistic programing.
[thousand words] was a rare and exclusive insight into the intimate and defining moments of some of Australia’s most high profile photographers. Produced by Wiltshire + Dimas and curated by aMBUSH Gallery in a special collaboration with William York of York Production, ten photographers were invited to submit a single image, accompanied by a 100-word explanation of the photograph’s significance. [thousand words] emphasised the capacity of photography to engender powerful storytelling, as demonstrated through the works of established and emerging Australian photographers Montalbetti + Campbell, Andrew Quilty, Tim Georgeson, Stephen Dupont, Amanda Prior, Sean Izzard, Toby Burrows, Chris Barlow, Michael Corridore and Tristan Stefan-Edouard.
Having received the Australia Council Award for Young and Emerging Artists in the 2011 National AbaF Awards, Project 5 returned fresh-faced to present its fourth volume in March 2012, featuring a new partnership with the Sydney Harbour Foreshore Authority, and a new home in The Rocks, Sydney. Volume Four presented the works of leading Australian artists Vexta, HAHA, REKA and E.L.K, who became the first street artist to become a finalist in the Archibald Prize in 2011.
Launching with a Retrospective exhibition, Project Five Volume Four continued throughout March with artist talks, the enormously popular live art event and concluded with the live art auction, which raised a total of $12,800 for Western Sydney’s Information and Cultural Exchange.
The month-long event attracted audiences of thousands, and was widely covered by print, radio and television media. The auction, lead by Anne Phillips of Bay East Auctions, was supported by ABSOLUT Vodka and The Argyle, and was produced and curated by Wiltshire + Dimas and aMBUSH Gallery.
To launch what was to prove a successful and ongoing partnership with cultural precinct Darling Quarter, Wiltshire + Dimas assisted with the project development, marketing, promotion and production of the first Little Darling Night Owls Kids Film Fest. The film festival, intended to occur annually, ran for two weeks in January 2012 at Darling Quarter’s Village Green. The free public event screened fourteen classic and contemporary family favourites. Wiltshire + Dimas produced the Night Owls festival communication, programming, promotion, social media and advertising.
In what could be described as a crucial step in a long-term campaign to alter the Australian public’s relationship with street art, and the role of the art form in shaping the country’s rejuvenated cultural landscape, Wiltshire + Dimas launched Outpost Project 2011. Exhibiting the works of over 500 Australian and international street and graffiti artists, as well as over 50 local projects and events, Outpost was curated and produced in collaboration with the Sydney Harbour Federation Trust and attracted over 86,000 visitors over its five week run. The Project was held on Cockatoo Island, a landmark whose significance to Australia relates to the country’s penal history, and in January 2012 it received the award for Best Art Event at the FBi Sydney Music, Arts & Culture Awards.
Wiltshire + Dimas and Wiltshire + Dimas’ aMBUSH Gallery provided agency services in the areas of curation, creative production, event production and management, business development, sponsorship, marketing and communications and overall project management.
Viral Video for NEXT – The Future of T-shirts
THE METCALFE ARCADE
The Metcalfe Bond Stores, which have an important place in the history of Sydney’s manufacturing and retail industry, began as warehouses in 1916. They underwent major rejuvenation in 1973, when the buildings’ interiors were converted to a mix of shops and offices, attracting flocks of new visitors and lending freshness to the face of George Street. In 2011, the Metcalfe Arcade was updated once again as Wiltshire + Dimas produced the Metcalfe Art Path, a Sydney Harbour Foreshore Authority initiative designed to platform The Rocks as the city’s hub of creativity.
The Art Path, which remained installed for eight weeks in Summer 2011/12, featured the work of artists Shannon Crees, Emma Coulter, Danae Valenza, Kristen McIver, Juliet Rowe and Studio Organic. The project was curated by Wiltshire + Dimas’ aMBUSH Gallery, and was successful in renewing the cultural significance of The Rocks as an artistic precinct, engaging and educating the area’s new and existing audiences.
Rainbow City Gaze was a three dimensional installation by Australian artist Anthony Lister. Shortly before the unveiling of the project, Lister was named one of Australian Art Collector’s Top 50 Most Collectable Australian Artists. Wiltshire + Dimas’ aMBUSH Gallery was commissioned to develop the large-scale art installation, which was the first time Lister had exhibited his experimentation with 3D publically. Rainbow City Gaze remained in situ for eight weeks and was the second offering of LANE FOUR, a laneway art project presented by aMBUSH Gallery and The Galeries.
BAUER MEDIA GROUP
Wiltshire + Dimas and Wiltshire + Dimas’ aMBUSH Gallery co-art directed a six page editorial spread for Belle Magazine Australia’s Summer 2011/12 issue. The spread, which profiled outdoor furniture from the 2011 Milan Furniture Fair, had a contemporary art focus – a first for Belle Magazine – and featured the work of leading Australian street artists Anthony Lister, Kid Zoom, Ben Frost, Beastma, Meggs, Dmote, Shannon Crees, Phibs and Rone. Wiltshire + Dimas and aMBUSH Gallery partnered with Belle Magazine’s art director to produce the artistic content.
TRANSIENT, the launching project for new lane way art project LANE FOUR, featured three unique collaborations between six influential Australian contemporary artists. Beastman, Phibs, Numskull, Jumbo, Max Berry and Mark Alsweiler were featured in the exhibition, which launched LANE FOUR in October 2011 to a throng of media and art enthusiasts. Wiltshire + Dimas managed aspects of marketing and promotion, and collaborated with FOLKE and The Galeries on the management of TRANSIENT’s social media campaign.
LANE FOUR, branded L4NE FOUR, was a collaborative production between Wiltshire + Dimas, Wiltshire + Dimas’ aMBUSH Gallery and Ipoh, one of Sydney’s leading retail property owners and managers. The public lane way art project sought to deliver high profile art projects in a highly exposed location, and to facilitate a link between Australian artists and a wider and more immediate audience base.
Wiltshire + Dimas developed the infrastructure design concept in collaboration with Moth Design, and aMBUSH Gallery curated and produced over a year’s worth of arts programming for the space.
COCKLE BAY WHARF
Following the Project 5 Volume 3 three-day live painting event, the Volume 3 auction was held at aMBUSH Gallery in May 2011. The auction, which featured the four artworks produced at the live painting event by Kid Zoom, Ghostpatrol, James Jirat Patradoon and Deb, attracted art investors, media and the general public, and was supported by Leonard Joel Auctions. All four works were sold for a total of $14,800, raising the overall figure for Project 5’s fundraising to close to $40,000.
The proceeds from Project 5 go to Western Sydney’s Information and Cultural Exchange, to fund the development of creative programs for disadvantaged youth. Please visit www.project5.com.au for more information.
COCKLE BAY WHARF
The third installment of successful charity art initiative Project 5 featured a three-day live painting event hosted by Sydney’s Cockle Bay Wharf and produced by Wiltshire + Dimas and Wiltshire + Dimas’ aMBUSH Gallery. High profile Australian artists Kid Zoom, Ghostpatrol, James Jirat Patradoon and Deb painted side-by-side for the duration of the event, which attracted thousands of onlookers and was covered by Network Ten’s 7PM Project and Channel Seven’s The Morning Show. Other media platforms, including Triple J, ABC Arts and Sydney Morning Herald also reported on the event. The Future Classic DJs provided a musical element to Project Five Volume 3 live art event, and a live webcast attracted over 1000 views.
The event was followed by an auction in May 2011, which raised $14,800 for the Information and Cultural Exchange. For more information please visit www.project5.com.au
COCKLE BAY WHARF
Signature Dish was a branding exercise for Cockle Bay Wharf, implemented during October Food Month and Sydney Crave 2010. Hosted by Master Chef finalist Courtney Roulston, Signature Dish was presented as a four-part series of webisodes took viewers into premier venues Coast, Chinta Ria, Lindt Chocolate and Nick’s Seafood Restaurant and profiles the eateries’ signature dishes. One webisode was released per week in October 2010, and the project was presented in conjunction with an advertising campaign in the Sydney Morning Herald.
Wiltshire + Dimas produced all aspects of Signature Dish, including concept development, art direction, marketing and communication, advertising, public relations and production.
Signature Dish with Courtney Roulston – Coast from Cockle Bay Wharf on Vimeo.
Signature Dish with Courtney Roulston – Chinta Ria: Temple of Love from Cockle Bay Wharf on Vimeo.
Signature Dish with Courtney Roulston – Nick’s Seafood Restaurant from Cockle Bay Wharf on Vimeo.
Signature Dish with Courtney Roulston – Lindt Chocolate from Cockle Bay Wharf on Vimeo.
GUILFORD TOWN CENTRE
The Guildford Town Centre retail promotion was an initiative funded by Parramatta City Council. The promotion was a result of the completion of the Guildford Town Centre streetscape upgrade, part of the Better Neighbourhoods Improvement Program run by Parramatta City Council to assist businesses and the communities to create vibrant town centres. Wiltshire + Dimas was invited by Parramatta City Council for the second time after the success of the Harris Park Retail Promotion, to develop a similar solution for Guildford Town Centre. Wiltshire + Dimas developed the marketing strategy and retail promotion and handled all aspects of public relations, retailers consultation and stakeholders communications. The campaign provided a suitable platform for retailers to re-engage with their primary and secondary trading areas after months of loss of trade due to the street-scape works. The campaign also paid tribute to the heritage of the town centre.
COCKLE BAY WHARF
Wiltshire + Dimas developed a three-month seasonal media and promotional campaign for Cockle Bay Wharf that included a radio partnership with Vega FM and a customer competition prize partnership with Palazzo Versace at the Gold Coast. The Summer campaign was part of a seasonal marketing program Wiltshire + Dimas developed for Cockle Bay Wharf. Wiltshire & Dimas produced all aspects of marketing including advertising, media buying, sponsorship and social media.
COCKLE BAY WHARF
Wiltshire + Dimas developed a Mother’s Day retail promotion for Cockle Bay Wharf that included production and management of all aspects of the marketing mix including advertising, media buying, visual merchandising and retailer communications. The promotion was part of an ongoing series of retail promotions developed by Wiltshire + Dimas for Cockle Bay Wharf.
PADSTOW TOWN CENTRE
Bankstown City Council invited Wiltshire + Dimas to develop a retail promotion as part of a local government brand exercise to launch the completion of a $2.1million Town City Improvement project. The project engaged the majority of retail operators in the precinct in a retail promotion exercise and launched an advertising campaign in local publications. The promotion generated high local interest and customer engagement, resulting in increased sales for retailers and satisfying the goals of Bankstown Council. Wiltshire + Dimas produced the concept, design, marketing, advertising, public relations and retailer engagement.
Wiltshire + Dimas developed a unique property and brand activation at Melbourne’s GPO during September 2010’s L’Oreal Melbourne Fashion Week at the request of ISPT. Wiltshire + Dimas’ solution featured a guerilla-style take over of Melbourne’s GPO and included a program of art, design and fashion events.
In partnership with annual creative symposium Semi-Permanent, Modular Records and GPO Fashion Designers, Wiltshire + Dimas produced an exhibition that featured the work of Claire Martin, Andy Jenkins, Framestore, Leif Podhajsky, United Visual Artists, Big Active, Buck, Beastman, Sylvia Ji, Trimapee, Alpha 60, Fat, Tim O’Connor and Akira Isogawa. The project also featured live art events with Everfresh Studio, Beastman and Shannon Crees; artist talks; design clinics with Kate Rhodes, Creative Director of the State of Design Festival 2011; and the Semi-Permanent opening and closing parties.
The project was supported by Asahi, Image Box, State of Design 2011 and Nutrient Water. Exhibition design was by Moth Design. Wiltshire + Dimas and Wiltshire + Dimas’ aMBUSH Gallery produced all aspects of the project, including conception, marketing and communications, artist curation, event management, production and sponsorship.
COCKLE BAY WHARF
Project 5 Volume 2 featured a live art event, hosted by Cockle Bay Wharf, that saw Australian artists Anthony Lister, Meggs, Ears and WeBuyYourKids paint side by side over three days. Broadcast to international audiences via webcast and attracting thousands of local audiences, Volume 2 continued Project 5’s aim to compliment Cockle Bay’s Corporate Social Responsibility. The subsequent auction, supported by Bay East Auction House, Double Bay, raised thousands of dollars for the Information Cultural Exchange’s creative arts program for disadvantaged youth.
Project 5 was curated by Wiltshire + Dimas’ aMBUSH Gallery and the design, promotion, advertising and event management elements were produced by Wiltshire + Dimas. Wiltshire + Dimas also developed all partnerships, including the partnership with Bay East Auctions, which is a subsidiary of Sotheby’s Australia. Public Relations was managed in collaboration with Cardinal Spin.
COCKLE BAY WHARF
Jones Lang LaSalle invited Wiltshire + Dimas to re-design Cockle Bay Wharf’s Melbourne Cup promotion and produce the event as a major signature event of the precinct’s annual marketing calendar. One of the main objectives was to improve the engagement of the surrounding corporate precincts, retain customers onsite and position Cockle Bay Wharf as a premier destination for Melbourne Cup Day. Wiltshire + Dimas introduced a unique retail promotion, environment solutions for promotion and a direct marketing exercise to ensure bookings at the venues. Wiltshire + Dimas was also responsible for the development of all aspects of marketing including advertising and communications.
HSBC CENTRE & 580 GEORGE
The Places In Between was a pop-up art project and property activation at 580 George and HSBC Centre in Sydney’s CBD. The project transformed the spaces into galleries exhibiting large-scale urban and contemporary works by some of Australia’s most talented established and emerging artists. The pop-up exhibition in HSBC Centre tower lobby comprised works available for sale, and the retails spaces at 580 George featured commissioned installations. The Places In Between opening night attracted hundreds of Sydney locals and thousands of visitors throughout the exhibition’s thirty days.
The Places In Between generated coverage across metro press, local and national radio and online. The artists included Apeseven, Beastman, Ben Frost, Michael Bennet, Bridge Stehli, Drewfunk, Ears, Jumbo, Max Berry, Meggs, Mini Graff, Numskull, Phibs, Roach, Sam Smith, Shannon Crees and Yok. Wiltshire + Dimas and Wiltshire + Dimas’ aMBUSH Gallery produced all project elements including the concept, marketing and communications, advertising, public relations, event management, curation and corporate social responsibility.
Wiltshire + Dimas was invited by the Bennelong Management Group to develop the identity and all of the retail environment design for Eat Street, a new food destination located in Chatswood, Sydney. In addition, Wiltshire + Dimas was engaged to deliver all aspects of the marketing mix and the launch campaign, marketing, communications, promotion, advertising and public relations. Visit www.eatst.com.au
Chatswood Central is a two office tower building in the heart of Chatswood’s CBD and is owned by the Bennelong Management Group. Wiltshire + Dimas was invited to develop the new Chatswood Central identity and its implementation in the building environment with new signage, foyer graphics and general communications and collateral.
Parramatta City and Auburn City Councils
Parramatta City and Auburn City Councils were successful in obtaining a NSW Environmental Trust Urban Sustainability grant of $1.3million over a three year term to implement at the Camellia and Silverwater industrial precinct in Western Sydney. The ‘Streamline’ sustainable business program is an initiative by Auburn and Parramatta City Councils, funded by the NSW Environmental Trust, to connect businesses within the Duck River Catchment with the resources they need to become leaders in sustainable business practices.
Wiltshire + Dimas was engaged to develop a total marketing and communications solution to package and market the program to all local precinct businesses and the media with the aim to encourage membership as well as marketing and publicity for the program. Wiltshire + Dimas developed all stages of the marketing and communications solution, engaged Frost Design as the design partner for the identity and official website, produced the main promotional video, engaged project ambassadors and ran all publicity strategies with Wiltshire + Dimas’ publicity partner and the Council’s in-house project teams. Streamline became the first initiative of its kind to launch at a local government level and provided a successful case study for other Australian Councils to follow. Visit the website for more information www.streamline.org.au
COCKLE BAY WHARF
Wiltshire + Dimas was approached by Jones Lang LaSalle to develop a Corporate Social Responsibility (CSR) program to engage their clients AMP Capital, GPT and Brookfield, owners of Cockle Bay Wharf and Darling Park in Sydney. Wiltshire + Dimas developed and produced Project 5, a three-day live art event engaging emerging and established Australian artists in commissioned work. The works were then auctioned to raise money for Information & Cultural Exchange – an organisation supporting disadvantaged youth in Greater Western Sydney with art programs. Wiltshire + Dimas developed a five way partnership between Cockle Bay Wharf, Information and Cultural Exchange (the charity), Bay East Auctions (the auctioneer and a subsidiary of Sotheby’s Australia), the artists and Wiltshire + Dimas’ aMBUSH Gallery. The first Project 5 engaged Sydney based artists Ben Frost, Shannon Crees, Beastman and Phibs in a unique collaboration. The auction event took place at the foyer of Darling Park and it was the first street art auctioned to ever be held in Australia, and raised a record $11,000 for the charity. Wiltshire + Dimas and aMBUSH Gallery produced all elements of Project Five including curation, marketing, advertising, public relations, artistic direction, sponsorship and CSR programing.
HSBC CENTRE & 580 GEORGE
In Full Bloom was Wiltshire & Dimas and aMBUSH Gallery’s first Sydney pop-up art project in Sydney. Partnered with HSBC Centre, 580 George and WeAreTheImageMakers, In Full Bloom featured the work of 23 emerging and established Australian street artists and photographers in a month long free public exhibition in the corporate foyers of HSBC Centre and the retail centre of 580 George. The project was a big success with visitors attendance and with the media. It also established this initiative as an ongoing CSR program supporting the arts and emerging artists. The featured artists were Alex Bloom, Anton Benois, Apeseven, Beastman, Ben Frost, Bennett, Bridge, Cainy, Creon, Drewfunk, Drypnz, Ears, Georg, John Doe, Juan Mon, Kareena Zerefos, Luke Taaffe, Max Berry, Mini Graff, Phibs, Sam Stephenson, SMC and Steve Tierney. Wiltshire & Dimas produced all project elements including the concept, marketing and communications, advertising, public relations, event management, production, artists curation and corporate social responsibility.
HSBC CENTRE & 580 GEORGE
The first of its kind in Sydney retail promotion, Get Smart was developed by Wiltshire + Dimas for 580 George to launch the building’s new identity. Wiltshire + Dimas developed a partnership between GPT, Jones Lang LaSalle and Daimler Chrysler with a giveaway of the Smart Fortwo Coupe. The Smart Car Stacker was installed at the front of the HSBC Centre, a prime location in Sydney’s George Street for the duration of the promotion. The retail promotion ran for four weeks and shoppers were invited in a Shop & Win style competition. Wiltshire + Dimas produced all aspects of the marketing mix including advertising, media buying, sponsorship and public relations.
COCKLE BAY WHARF
Developed by Wiltshire + Dimas, Cockle Bay Wharf’s winter season campaign featured a three-month advertising campaign on Nova FM, the development and distribution of the Winter Passport via Avant Card as well as the development and management of the season’s events and promotions program. The Winter campaign was part of the seasonal program Wiltshire + Dimas produced on behalf of Cockle Bay Wharf.
Parramatta City Council invited Wiltshire + Dimas to develop a solution to launch the Harris Park $1.3m Street Upgrade completion. The Street Upgrade was part of the Better Neighborhoods Program designed to assist businesses and community to create a vibrant town centre. Wiltshire + Dimas developed and executed a retail precinct promotion across three months that involved all stakeholders. Wiltshire + Dimas produced all aspects of marketing and communications including public relations, design and advertising as well as the development of the Placemaking concept.
DUNGOG FILM FESTIVAL 2009
The Dungog Film Festival in Dungog NSW is a unique Australian festival that celebrates local films exclusively in a non-competitive environment. The principle objective is to increase the appreciation of Australian screen culture and heritage. Wiltshire + Dimas was invited by the festival organisers to project manage the re-brand and key art development, set up and manage the retail environments and operations, event manage the key festival events and handle aspects of sponsorship. Wiltshire + Dimas engaged Frost Design for the logo, website and collateral design and artists WeBuyYourKids to develop the hero image.
Australian Film Syndicate
In 2009, Wiltshire + Dimas was approached by Australian Film Syndicate to develop the marketing, communications and publicity strategy for the release of the feature film The Combination, starring Firass Dirani and directed by David Field. Wiltshire + Dimas developed strategy and executed all aspects of marketing and communications as well as the event management of the film premier and sponsorship partnerships. The release of The Combination was highly controversial and successful in the box office with a 16-week metro and regional cinema release Australia wide. The film received $9.5 million in publicity value and was released on DVD by Universal Pictures. Wiltshire + Dimas produced all aspects of the marketing mix including identity, packaging, communications, advertising, public relations, design, national media planning, partnerships and sponsorship.
PARRAMATTA CITY COUNCIL
My New Work City is an employment initiative by Parramatta City Council aimed at attracting a professional skilled workforce to Western Sydney. Launched in collaboration with Seek, My New Work City also partnered with local businesses, recruitment agencies and educational institutions to become one of the largest employment initiatives in local government in Australia. Wiltshire + Dimas developed the name, identity, design direction, website development, advertising campaign, all aspects of marketing including public relations and CSR programs. Wiltshire + Dimas handled all aspects of media including media strategy and media buying, the advertising campaign which included outdoor billboards, railway billboards and buses and metro press advertising. Please visit the website to find out more www.mynewworkcity.com.au