An eye-catching assortment of contemporary artworks, from some of Australia’s best-known urban artists, was unveiled to the public at the redevelopment of Westfield Plenty Valley.
Playing an integral part in the inspired redesign of the Centre’s EPL are the permanent and semi-permanent artworks from Georgia Hill, Melbourne’s Everfresh crew (Phibs, Mike Makatron, Callum Preston, James Reka) and Fintan Magee.
Georgia Hill’s enormous exterior mural is inspired by native flora and painted in tones of grey and white. Spanning 80m in length and 3-storeys high on the centre’s façade, it is visible from miles away, and provides a great talking point for residents and visitors.
In an exciting initiative, founding members of the Everfresh crew – pioneers of Melbourne street art – have reunited to produce an incredible collaboration, conveying a distinctive atmosphere of Melbourne’s CBD in the ‘Laneway’ area.
Adding an additional element of world-class art is Fintan Magee’s signature large-scale work, which enlivens the precinct by bringing colour and photorealism to the ground floor spaces with his acclaimed painting style.
Photography by Nicole Reed.
Client: Scentre Group
Location: Westfield Plenty Valley, Melbourne VIC
Capabilities: Public Art Strategy, Curation, Placemaking, Public Art Delivery