Positioning one of Australia’s most distinctive coastal towns as a connected district brand for culture, community and coastal enterprise.

Wiltshire + Dimas is leading the strategic development of HUSKY CO., the new identity and communications platform for the Huskisson District on the NSW South Coast.

Emerging from the NSW Government’s Uptown Program, HUSKY CO. brings together local businesses, community leaders and government partners to build a unified district vision for Huskisson. The initiative is designed to strengthen collaboration across the town while supporting sustainable tourism, cultural activity and long-term economic growth.

Working closely with the local business community, the Huskisson Chamber of Commerce, Shoalhaven City Council and State Government partners, Wiltshire + Dimas is developing a coordinated district strategy that connects brand, place and experience.

At the heart of this work is the creation of HUSKY CO., a new district identity inspired by Huskisson’s coastal landscape, marine life and vibrant village culture. The brand is supported by a digital platform and communications program designed to showcase the district’s businesses, experiences and events while strengthening Huskisson’s position as a leading South Coast destination.

Our role spans strategy, branding, stakeholder engagement and communications development, establishing the foundations for a collaborative district model that can grow over time.

Through HUSKY CO., Huskisson is evolving from a collection of individual businesses into a connected coastal district where visitors, locals and entrepreneurs can experience the energy, creativity and natural beauty that make this place unique.

Role
District Strategy | Brand Development | Stakeholder Engagement | Communications Platform | Marketing and Partnerships

Partners
Huskisson Business Community | Huskisson Chamber of Commerce | Shoalhaven City Council | NSW Government – Office of the 24-Hour Economy Commissioner