In September, The Streets of Barangaroo launched a two-night festival celebrating fire, art, music and culture.

Titled FIREFLY, The Streets of Barangaroo were bathed in red light and featured a showstopping entertainment program and limited time special offers from some of Sydney’s best restaurants and retailers.

Wiltshire + Dimas were engaged to produce the FIREFLY branding and advertising campaign across online and digital channels as well as physical onsite and street advertising platforms. W+D engaged and commissioned First Nations photographer Mandy Smith from the Blak Lens collective founded by First Nations photographer Michael Jalaru Torres, to produce the hero campaign image.

FIREFLY was proudly funded by the NSW Government through the CBDs Revitalisation Program and was an event designed to bring Sydneysiders and tourists into the city and highlight what The Streets of Barangaroo has to offer as one of Sydney’s leading cultural destinations.

Client: Lendlease
Location: The Streets of Barangaroo
Capabilities: Brand Development, Creative Direction, Campaign Design and Management, Photography Production